Most of the creators behind the music you love are hidden or largely unknown in the current streaming landscape. This challenge inspires our team at Deepr® daily because we understand the positive financial impact that can occur from unlocking this information and data for creators, consumers, and businesses.
Our team's experience in design, product development, data science, IT, platform architecture, and the music industry is a steady guide on our mission to reimagine music data.
Austin Webster | Founder & CEO
“Music has been a constant passion throughout my whole life. Since I was 5 years old rushing to tape “I Go To Work” by Kool Moe Dee off the radio the first time I heard it, or walking to the local record store in high school to buy the latest singles or albums I read about in The Source magazine, I’ve always loved finding and enjoying new music.”
Deepr® Founder & CEO Austin Webster grew up right outside of Memphis, Tennessee, a city where music is not only embedded in the local culture but also heavily influenced the soundtrack to American life. Though he identifies as a passionate “music junkie”, blues wasn’t his thing; Webster’s creative interests veered toward sneaker and apparel design from an early age. But it was his love for music — and a 2016 experience in which he unexpectedly discovered a great song that was produced by two of his favorite producers — that inspired the idea that would ultimately become the genesis of Deepr®, a simple-yet-revolutionary music discovery app.
A graduate of the Savannah College of Art & Design, with 13 years practical experience in the fields of industrial design and product/software development working with teams both domestically and internationally to deliver products to Fortune 500 retailers, Austin brings a robust design and product-focused approach to leading Deepr®.
Darrell Thompson | Co-Founder & COO
“I have hands-on, in-the-trenches knowledge from working in the music industry everyday for the past 30 years. I know what consumers want. I know what creatives want. I know what industry executives want.”
Darrell brings business development, marketing, and strategy to Deepr’s leadership. He began his career as an entertainment attorney in Los Angeles, working as Director of Business and Legal Affairs at Motown Records under Jheryl Busby and Clarence Avant. Current and former clients include Jay Z, The Black Eyed Peas, En Vogue, The Isley Brothers, Mary Mary, The Clark Sisters, Eric Bellinger, Andy Mineo, Layton Greene, and a host of music producers and writers who have worked with A-list artists such as Michael Jackson, Beyoncé, Rihanna, Usher, Bruno Mars, Chris Brown, Mary J. Blige and Christina Aguilera. Mr. Thompson has also negotiated deals for more than 50 motion pictures, from the early 1990s film “Juice” starring Tupac Shakur, to “Men In Black III” starring Will Smith, and “Ocean’s 8” starring Sandra Bullock.
Dallas Austin | Creator Advisory Board
Since the late 1980s, Grammy-Award-winning producer Dallas Austin has written multiple Billboard number one hits, including “The Boy is Mine” from Brandy and Monica, and TLC’s “Creep.” Over 50 of his songs have been hit singles for artists such as Pink, Gwen Stefani, Aretha Franklin, George Clinton, Michael Jackson, Santana, After 7, Erick Sermon, Johnny Gill, Shakira, Janet Jackson, Macy Gray, Duran Duran, Lionel Richie, Natalie Cole, Madonna, Bjork, Brand New Heavies, Fishbone, Grace Jones, Tricky and Usher.
Austin produced the first Boyz II Men and TLC projects (respectively Cooleyhighharmony, for which he also co-wrote songs, and the quadruple-platinum Ooooooohhh... On the TLC Tip, for which he co-wrote the Top 10 hits “Ain’t 2 Proud 2 Beg” and “What About Your Friends”).
Other key songwriting credits in Austin’s catalog include TLC’s “Unpretty,” Blue Cantrell’s “Hit ‘Em Up Style (Oops!),” Pink’s “Don’t Let Me Get Me” and “Just Like a Pill,” and Gwen Stefani’s 2004 single “Cool.” The multi-instrumentalist (he plays guitar, keyboards, bass, harmonica and drums) also co-produced the 2002 musical comedy-drama film Drumline (which was based on his experience as a drummer in his high school marching band’s drum section) and executive-produced its soundtrack, which included his composition “Blowin’ Me Up (With Her Love),” a hit for NSYNC’s JC Chasez.
Austin’s additional musical endeavors include opening his own recording studio, D.A.R.P. (Dallas Austin Recording Projects), in Atlanta, as well as the labels Rowdy Records, Limp Records, and Freeworld Entertainment.
Teddy Riley | Creator Advisory Board
An innovator credited with creating New Jack Swing, a genre of music whose influence permeated musical categories including, contemporary R&B, Hip-Hop, Gospel, Soul and Pop since the early 80s, Grammy award winning , multi-platinum mega-producer Teddy Riley continues to remain a relevant force in entertainment.
Riley composed, produced and/or wrote Billboard chart topping, award winning RIAA certified hits and LP's for his Multi-Platinum R&B hit group Guy (Groove Me, Let’s Chill, I Like, Teddy’s Jam) Johnny Kemp,(Just Got Paid) Bobby Brown, (My Prerogative) Heavy D, (Now that We Found Love) High Five, (The Kissing Game) The Winans, (It’s Time) Wreckx-N-Effect, SWV, Janet Jackson, Mary J. Blige, Patti Labelle, Whitney Houston, Al B Sure, MC Hammer, Jay-Z, Snoop Dogg, NSYNC, Big Daddy Kane, New Kids on the Block, Joe, Kenny Lattimore, Robin Thicke, Boys II Men, Lady Gaga, and an extensive list of others.
Companies including Yamaha, PreSonus, and AKAI have benefited from his technical expertise lending to the creative properties in some of their products which have been major contributions on today's ever-evolving market. For more than 30 years Teddy Riley’s career has embodied ingenuity as a recording artist, Songwriter, Producer, Composer, Arranger, Engineer, Music and Technology expert and World music trailblazer. With over 1000 credits to his name,the musical icon has been inducted into the Hip-hop hall of fame and was recently awarded the Soul Train Legend award for his works in creating The New Jack Swing Era of music whose impact changed the sound of R&B indelibly.
DL Warfield | Creator Advisory Board
A native of St. Louis who attended Washington University, Warfield was a standout two-sport college athlete in college, excelling in both football as team captain, and in track as a conference champion sprinter. After receiving his bachelor’s degree in painting, Warfield pivoted to a creative career, taking his first paid post-graduation position with Edison Brothers Stores, Inc., to work as a clothing designer and product developer. His job involved creating garment designs and logos for national fashion chain stores such as Oak Tree and Factory, eventually designing concept retail stores.
Warfield was soon recruited by Tommy Boy Records, an influential New York City record label with a respected presence in hip-hop and urban culture, as head designer for a clothing line the company decided to launch. The move to Tommy Boy proved to be one of the most important decisions of his life, as it would be his first music industry position and would eventually lead him from New York to Atlanta, where he would join LaFace Records as creative director. There he was responsible for turning CEO Antonio “L.A.” Reid’s creative vision for LaFace recording artists and turning it into reality. During his tenure at LaFace, Warfield oversaw branding and design for projects involving some of the biggest musical superstars of all time, including Usher, OutKast, Pink, TLC, T.I., and Michael Jackson. He was also an official artist for the 1996 Olympics in Atlanta, painting the image that would become the album cover for the Games’ official album, Rhythm of the Games.
Today, Warfield splits time between creative direction projects and returning to his roots as a fine artist. For more than 15 years since LaFace closed, Warfield has contributed retail environment design, book and album packaging (he’s personally responsible for the visual branding of music that’s generated over $700 million in sales), web and interactive media, advertising, furniture, and fashion design to a wide range of major clients and corporations. This includes works delivered for Nike, Sprite, Heineken, Anheuser-Busch, Geffen Records, Sony Latin Entertainment, DreamWorks Records, Sony Music, OutKast Inc., Universal Records, Arista Records, HBO, Virgin Records, Coca-Cola, Adidas, Vibe magazine, automotive giant General Motors, and most recently, branding and design for the City of Atlanta’s Film and Entertainment office. Warfield began painting again in 2012, setting a goal of having his art displayed at Miami’s Art Basel, which he accomplished later that year. His fine art has since been covered by national media, ranging from Playboy magazine to Black Enterprise. His works have also been featured at national landmarks, including the Time-Life Building in New York City, and the recently opened Muhammad Ali Center in Louisville, KY, which he loaned two original pieces for three years.
Kim Porter Fluellen | Advisory Board
Kim Porter Fluellen has built a successful and diverse 20+ year marketing career that stands on the foundation of creativity, strategy, and following her passion for shaping start-ups and injecting new life into legacy brands. Kim is a founder and principal of Iconic Spectrum, LLC, a marketing and intellectual property management company that focuses on licensing, marketing, branding, and exploiting copyrights, trademarks, name, and likeness. As part of her strategy for building brands, here she created experiential marketing concepts including international festivals, has secured major partnerships for her clients as well as profitable international deals in categories including spirit/liquor, clothing, electronics and lifestyle. Kim executive produced a documentary for client and jazz great Count Basie and along with other efforts, grew the dormant brand’s awareness and was able to sell it at 10x market value.
Prior, Kim was Vice President, Social Impact Marketing and Partnerships for an independent film marketing agency where she created strategic campaigns and successfully partnered with brands and grassroots organizations to promote documentary films. Her team successfully executed campaigns that exceeded box office projections. Having strong creative talents and a passion for children, Kim founded and launched Artsy Fartsy Box, an arts and crafts subscription service for kids. As her passion project, she led the digital strategy for customer acquisition and ongoing marketing and communication plans as well as acting as creative director.
The iconic Soul Train brand recruited Kim to transition the television series into a multi-platform brand. She secured profitable licensing deals/partnerships including branded lottery tickets, cruises, television deals, and publishing catapulting the brand into a contemporary space.
As an executive at a television and motion picture marketing agency, Kim developed and executed marketing/promotional campaigns for theatrical and television titles for studios including The Walt Disney Company, 20th Century Fox, Sony Pictures, and Warner Bros.
The Walt Disney Company brought Kim on to be part of the Radio Disney launch team. She helped develop the product at both the network and local level as well as developed their sales solutions model. Kim was acknowledged with numerous awards for developing exceptional creative concepts.
Her entertainment experience also includes sports marketing as she led the marketing team for Chicago’s first women’s basketball team.
Kim Porter Fluellen is a wife and mother with a strong passion for children and the environment. She serves as President and board member for Jack and Jill of America, Inc., San Fernando Valley Chapter creating leadership models for underserved children and leading fundraising efforts.